Identity
PALADAR
Collateral
Event
{ INTRODUCTION }
Paladar is a food studio built around process. Not just what ends up on the plate, but everything that happens before it. We wanted the identity to come from the same place. Water, flour, pressure and repetition became design tools. The result was a visual language that felt less designed onto the brand and more grown from within it.
Paladar is a food studio built around process. Not just what ends up on the plate, but everything that happens before it. We wanted the identity to come from the same place. Water, flour, pressure and repetition became design tools. The result was a visual language that felt less designed onto the brand and more grown from within it.
The textures, typography, and materials all came from the same place: process. Things pressed, stretched, repeated, worn in a little. What started as experimentation became structure. A visual language that gives Paladar room to grow without sanding off the edges that make it theirs.
The textures, typography, and materials all came from the same place: process. Things pressed, stretched, repeated, worn in a little. What started as experimentation became structure. A visual language that gives Paladar room to grow without sanding off the edges that make it theirs.
{ KEEP LOOKING }
ANOTHER
ONE
DON'T STOP HERE
MAKE THEM CARE
BRAND
CAMPAIGN
CONTENT
LDN
HK
START SOMETHING
{ KEEP LOOKING }
ANOTHER
ONE
DON'T STOP HERE
MAKE THEM CARE
BRAND
CAMPAIGN
CONTENT
LONDON (LDN)
HONG KONG (HK)
START SOMETHING