LOWKEY means two things.

The first is obvious.

It sounds a bit like Loki.

The Norse god of mischief.

We liked that.

Not because we're interested in causing chaos for the sake of it.

But because the best creative work starts by questioning something everyone else accepts.

Categories.

Conventions.

Assumptions.

The second meaning is just as important.

LOWKEY as in understated.

Confident enough not to shout.

More interested in making good work than talking about making good work.

Somewhere between those two meanings is where we built the studio.