Strategy
EXCALIBANK
Identity
Campaign
{ INTRODUCTION }
Most crypto wallets look like they were designed by a bank trying to seem futuristic. Excalibank went in the opposite direction.
A crypto wallet imagined as a sword in the stone. Part financial product, part medieval artefact, built around the idea that security should feel ceremonial instead of invisible.
Most crypto wallets look like they were designed by a bank trying to seem futuristic.
Excalibank went
in the opposite direction.
A crypto wallet imagined as a sword in the stone. Part financial product, part medieval artefact, built around the idea that security should feel ceremonial instead
of invisible.
What started as a speculative concept quickly became a full brand world. Naming, product thinking, identity, launch visuals, and a tone that treated crypto less like fintech and more like myth.
What started as a speculative concept quickly became a full brand world. Naming, product thinking, identity, launch visuals, and a tone that treated crypto less like fintech and more like myth.
{ KEEP LOOKING }
ANOTHER
ONE
DON'T STOP HERE
MAKE THEM CARE
BRAND
CAMPAIGN
CONTENT
LDN
HK
START SOMETHING
{ KEEP LOOKING }
ANOTHER
ONE
DON'T STOP HERE
MAKE THEM CARE
BRAND
CAMPAIGN
CONTENT
LONDON (LDN)
HONG KONG (HK)
START SOMETHING