Identity
FILTHY BRANDS
FILTHY BRANDS
Merch
Event
{ INTRODUCTION }
FILTHY works with independent fragrance brands. As the company grew, the identity needed to reflect that. It had to hold a range of different brands without feeling like a catalogue, and bring structure without getting in the way.
FILTHY works with independent fragrance brands.
As the company grew, the identity needed to reflect that. It had to hold a range of different brands without feeling like a catalogue, and bring structure without getting in the way.
When you’re working with so many different brands, things can get messy fast. The system keeps that in check. The cap icons represent the different brands Filthy works with. Different shapes, colours, and sizes, held together without turning into one loud identity.
When you’re working with so many different brands, things can get messy fast. The system keeps that in check. The cap icons represent the different brands Filthy works with. Different shapes, colours, and sizes, held together without turning into one loud identity.
{ KEEP LOOKING }
ANOTHER
ONE
DON'T STOP HERE
{ KEEP LOOKING }
ANOTHER
ONE
DON'T STOP HERE
MAKE THEM CARE
BRAND
CAMPAIGN
CONTENT
LONDON (LDN)
HONG KONG (HK)
START SOMETHING
MAKE THEM CARE
BRAND
CAMPAIGN
CONTENT
LDN
HK
START SOMETHING