Campaign
FATSO CHOCOLATE
Production
Retail
{ INTRODUCTION }
Easter is supposed to be about chocolate. Somewhere along the way, it became about packaging. What you see stayed the same. What you get didn't. FATSO doesn’t play that game.
So we decided to treat Easter like a case file.
Easter is supposed to be about chocolate. Somewhere along the way, it became about packaging. What you see stayed the same.
What you get didn't.
FATSO doesn’t play that game.
So we decided to treat Easter like a case file.
The campaign plays out like a case file. Each post is a piece of evidence. We measure, compare, cut things open. What looks generous turns out to be mostly air. Drop by drop, the story builds. Until the conclusion is obvious. The case didn’t end online. It showed up in Waitrose.
The campaign plays out like a case file. Each post is a piece of evidence. We measure, compare, cut things open. What looks generous turns out to be mostly air. Drop by drop, the story builds. Until the conclusion is obvious. The case didn’t end online. It showed up in Waitrose.
{ KEEP LOOKING }
ANOTHER
ONE
DON'T STOP HERE
MAKE THEM CARE
BRAND
CAMPAIGN
CONTENT
LDN
HK
START SOMETHING
{ KEEP LOOKING }
ANOTHER
ONE
DON'T STOP HERE
MAKE THEM CARE
BRAND
CAMPAIGN
CONTENT
LONDON (LDN)
HONG KONG (HK)
START SOMETHING